Kia Soul commercial wins PETA's GOODY Award

The Kia Soul is a compact car designed at Kia's design center in California, unveiled at the 2008 Paris Motor Show, manufactured in South Korea and marketed globally beginning with model year 2010
The Soul uses Kia's new corporate grille, known as the Tiger Nose, as designed by Kia's design chief, Peter Schreyer.* 1 Features
* 2 Specifications
o 2.1 Engine
o 2.2 Safety
o 2.3 Flex-fuel
* 3 Concepts
o 3.1 Kia Soul concept (2006)
o 3.2 Kia Soul Hybrid (2008)
o 3.3 Kia Soul'ster Concept (2009)
o 3.4 Kia SOUL Burner, Diva, Searcher (2008)
o 3.5 Kia Soul Denim (2009-)
* 4 Marketing
o 4.1 "Hamster" commercials
o 4.2 Kia Aero Soul APRIL System
* 5 Reviews and awards
* 6 References
* 7 External linksThe interior features two semi-bucket seats in the front. In the rear there are flat-folding seats that can be moved in order to increase storage space

The Kia Soul is sold with a four-speaker stereo system that includes a CD player, a USB port and Sirius Satellite Radio. Additional features available for upgrade include additional speakers, steering-wheel-mounted audio controls and Bluetooth for hands-free connectivity

There are many custom upgrades for the Kia Soul. These include 18" alloy wheels, cruise control, leather wrapped steering wheel, racing stripes, "dragon" and "houndstooth" graphics, and LED turn indicators
2011 Kia Soul Plus (US)
For 2011, the Kia Soul gets more conventional pull-out door handles, standard metallic interior trim, redesigned instrument cluster, leather boot shifter, and switchblade style fold-in integrated
The North American version of the Soul is initially available with one of two inline four-cylinder gasoline engines. The base model is powered by a 1.6 litre unit producing 122 bhp (91 kW) and mated exclusively with a five-speed manual transmission. Higher trims feature a 2.0 litre unit producing 142 bhp (106 kW) connected to a standard five-speed manual transmission with a four-speed automatic available as a stand-alone option.[4] A 1.6 litre diesel engine producing 126 bhp (94 kW) and 260 N·m (190 lb·ft) torque is offered in European models instead of the 2.0 liter gas, mated to a five-speed manual gearbox
Have you seen the Kia Soul commercial? Apparently, the automaker's use of computer-generated hamsters as they rode the compact crossover won points with People for the Ethical Treatment of Animals.Per the PETA Media Center:

Kia's new ad is hitting on all four cylinders with PETA because creative alternatives to the use of live animals in advertising spare real animals from experiencing the confusion, fear, and risk of injury that go along with being on a film set. Animals used in the entertainment industry are often subjected to rigorous and abusive handling and training methods--including electric shocks--to force them to perform tricks that are confusing and even frightening to them. Kia has pulled in front of the competition by recognizing that consumers are increasingly concerned about what happens to animals onscreen as well as off.

"Animals used as 'actors' are invariably scared and confused and deprived of everything that's normal, natural, and important to them," says PETA Executive Vice President Tracy Reiman. "Kia's animatronic hamster ad is a winner."Read more: http://blogs.automotive.com/6502567/opinion/kia-soul-commercial-wins-petas-goody-award/index.html#ixzz1HVZmtRJt

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